This paper analyzed the eating behavior of tourists visiting the seaside in Okinawa Prefecture. The purpose of the study is to analyze whether tourists and the fishery can connect through local seafood products. The survey results showed that while tourists visiting Okinawa Prefecture ate a low percentage of local seafood, their willingness to pay for it was high. Therefore, a policy that associates local seafood products with tourists is needed. However, the study found that tourists who visit for the purpose of diving have a low willingness to pay for marine products, making it a difficult area to connect with the fishery through food.