In this paper, as in Umino and Matsui（2023）, we use a case study of transactions at “Pocket Marche”, a producer-directed EC service, to clarify the suitability of marine products for EC, by increasing the scope of the subject of the investigation from previous studies. Changes in the impact of the COVID-19 pandemic was also analysed.As a result, it was concluded that the fishing industry types that are suitable for EC are those that handle fish species related to events and celebrations and sold in supermarkets, and that can provide a relatively stable supply, while those that are considered less suitable are seasonal fisheries. Even in less suitable fisheries, it may be possible to generate stable sales through the formation of repeat customers.

From Max Weber’s methodological value-free perspective, this article examines the relationship between fishery management and the structure of marine capture fishery sector in Japan. It defines the former as the means and the latter as the end, in formulating such sector fitted for the policy objectives. The study reaffirms that Japanese-style co-management tends to maintain the existing structure of the fishery, which places priority on its social significance. In this context, Weber’s value-free argument is proven to be useful in neutrally reviewing the relationship between policy objectives and specific management tools, which induces orderly arguments for Japan’s fishery.

This paper analyzed the eating behavior of tourists visiting the seaside in Okinawa Prefecture. The purpose of the study is to analyze whether tourists and the fishery can connect through local seafood products. The survey results showed that while tourists visiting Okinawa Prefecture ate a low percentage of local seafood, their willingness to pay for it was high. Therefore, a policy that associates local seafood products with tourists is needed. However, the study found that tourists who visit for the purpose of diving have a low willingness to pay for marine products, making it a difficult area to connect with the fishery through food.

This study aimed to understand present issues, consider measure proposals, and build the logic model for fisheries industry development in Ikata Town, Ehime Prefecture. We interviewed stakeholders and reviewed literature, and performed SWOT analysis. As a result, six strategies and seven policy proposals were derived and the logic model was constructed.

The logic model made it possible to theoretically evaluate the fisheries industry development plan in Ikata Town and to visualize the process of achieving results. The logic model will play an important role in explaining the plan to residents, and will be improved by modifying it as appropriate as the town administration moves forward with measures in the future.

How should seaweed, which is called ‘Nori’ in Japanese, be graded so that it can be sold for a higher price at auction? For example, “Ajisui”, a new graded brand introduced in Saga Prefecture, had a low grading until now because the Nori had holes in it. The basic evaluation criteria for grading Nori are “quality”, “how well it is cut”, “color”, “fragrance”, and “weight”. However, “Ajisui”, which uses “taste” as an evaluation criterion, is now being sold at a high price at auctions despite having many small holes. This paper describes how “taste” has begun to be evaluated as a factor and how this can influence bid prices for Nori.