This study aimed to understand present issues, consider measure proposals, and build the logic model for fisheries industry development in Ikata Town, Ehime Prefecture. We interviewed stakeholders and reviewed literature, and performed SWOT analysis. As a result, six strategies and seven policy proposals were derived and the logic model was constructed.

The logic model made it possible to theoretically evaluate the fisheries industry development plan in Ikata Town and to visualize the process of achieving results. The logic model will play an important role in explaining the plan to residents, and will be improved by modifying it as appropriate as the town administration moves forward with measures in the future.