Low price competitions have influenced not only goods products but also service products in a negative way to make profits. In this paper, high value-added services that are not affected by low price competitions were dealt with. To be more precise, an analytical perspective toward high value-added services were discussed based on researching previous studies about service marketing and implementing the case study regarding premium service of airline companies. As a result, a price and cost-effectiveness of high value-added services, a ratio of high value-added services, and a factor and a degree of high value-added are clarified as important analytical perspectives toward high value-added services.