JSMD Review

JSMD Review

Published by Japan Society of Marketing and Distribution

42 registered articles
(updated on July 22, 2025)

Online ISSN : 2432-6992
Print ISSN : 2432-7174

JOURNAL PEER REVIEWED FREE ACCESS FULL-TEXT HTML

J-STAGE home
/
JSMD Review
/
Journal home

2024 Volume 8 Issue 1

Changes of consumers’ media exposure before and after the COVID-19 epidemic and exploratory study using individual personality traits Makito Takeuchi, Ryosuke Igari

View all articles in current issue

Most viewed articles (June 2025)

1

The effects of perceived variety of video contents on consumers’ loyalty toward subscription-based video streaming service

Released on J-STAGE: September 29, 2021 | Volume 5 Issue 2 Pages 41-50

Shoetsuro Nakagawa
2

The effect of narrative advertising on recommendation intentions: A study focusing on the moderation effect of brand commitment

Released on J-STAGE: September 03, 2022 | Volume 6 Issue 2 Pages 19-30

Reo Fukuda
3

The development and validation of a customer value scale

Released on J-STAGE: October 29, 2019 | Volume 2 Issue 2 Pages 39-47

Fumisa Takahashi
4

Research on conflict in marketing channels: Revisited

Released on J-STAGE: October 29, 2019 | Volume 2 Issue 1 Pages 29-38

Ryuta Ishii
5

Dynamics of consumers’ cumulated narratives: An interpretive analysis on controversial internet content

Released on J-STAGE: August 04, 2020 | Volume 4 Issue 1 Pages 25-32

Akiko Masuda, Takeshi Matsui, Masayuki Tsumura

Favorites & Alerts

Top