This paper reports the current status of media use, focusing on three devices: TV screens, smartphones, and personal computers/tablets (hereinafter referred to as “PCs”), from the results of the Time Use Survey on Media Use conducted in October 2021.
This survey measures mainly the amount of time people spend doing various media use activities on each of the three devices, such as watching Internet videos and social media use.
It is found that the amount of time spent using each device per day was: 3 hours and 23 minutes for TV screens, 1 hour and 18 minutes for smartphones, and 34 minutes for PCs. On average for all survey respondents, people spend the longest time on TV screens.
The amount of time spent on the devices, however, depends on the age groups. The higher the age group, the longer they spend on TV screens, while young people spend more time on smartphones than on TV screens, with those in their 20s spending more than 3 hours on smartphones.
“Real-time TV viewing” (watching broadcast TV) , which is one of the five activities on TV screens, was 2 hours and 54 minutes on average for all respondents, but it was only 28 minutes for men in their 20s.
Men in their 20s spend a total of 46 minutes on TV screens doing activities except “real-time TV viewing,” such as “video games” and “watching Internet videos.” It indicates a trend that young people use TV screens for the purposes other than “real-time TV viewing” as well.
Out of eight activities on smartphones including “watching Internet videos,” “video games,” and “emails,” the highest percentage of all respondents used “social media.”
In terms of “social media,” respondents spend more time “using it while doing something else” than “dedicated usage,” and when combined with the use of other media, those using “social media” while watching TV broadcast (“Real-time TV viewing”) marked the highest percentage; notably, women in their 20s and 30s do this during the nighttime.
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