JSMD Review
Online ISSN : 2432-6992
Print ISSN : 2432-7174
The effect of anthropomorphism on self-brand connection—Consideration focusing on self-esteem—
Hideaki Haga, Miki Kumano
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2020 Volume 4 Issue 2 Pages 49-55

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[in Japanese]
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© 2020 Japan Society of Marketing and Distribution
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