Recently urban land use and demand for land for non-agricultural use have been increasing in rural areas and a land evaluation method in rural land use planning has become important. The purpose of this paper is to examine a land evaluation procedure at lot-level, which forms the foundation for land use plans for rural settlements. The article starts with a review of previous evaluation methods and presents some problems. Then it describes the results of a case study in Toyota administrative city, Aichi prefecture for which Quantification Method I is applied. In the conventional method, the evaluation-criteria are evaluated by members of a committee who are able to take a farsighted view of the localities concerned. It is becoming very important, however, to quantify the opinions and evaluations of land owners, so that they are reflected in the process of land evaluation. The study shows that to involve land owners can contribute to the promotion of understanding by land owners of land evaluation and also the likelihood that land owners can reach a consesus on land use plants.