This paper clarifies the ways in which qualitative research can be utilized in EBPM, primarily based on a review of the literature. The review of related literature demonstrates that there are three applications of qualitative research in EBPM: (1) to enhance quantitative effectiveness evaluations, (2) to address questions beyond effectiveness, and (3) to directly contribute to the evaluation of effectiveness. A review of the literature on international organizations, including Cochrane, Campbell Collaboration, the National Institute for Health and Care Excellence (NICE), and the EPPI Centre, reveals that each organization's guidelines explicitly outline their policies on the use of qualitative research, and they have conducted evidence reviews incorporating qualitative research. Qualitative research provides insights into the processes by which an intervention works, information related to program implementation, and the perceptions and experiences of stakeholders. The rationale for incorporating qualitative research is that in policymaking, information from qualitative research is necessary in addition to evaluating effectiveness, and policy-making organizations, such as the UK government, are seeking insights from qualitative research.
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