The need for creativity is felt in all corporate divisions and consequently corporate-wide policies to enhance it should be adopted. In Japan, however, measures to foster creativity are mainly designed for employees in the lower ranks. Those measures should also apply to the more qualified employees on account of the fact that they have all undergone the same years of schooling and received similar education as required by the Japanese educational system. The methods used to foster creativity in the business environment remain the same, with brain-storming being the most widely used, followed by the KJ., Checklist and NM methods. Other methods have been devised but they have not yet found their way into the corporate world. For a company to be creative it needs to recruit creative people and to set up an environment conductive to creativity by adopting systems such as internal recruitment and flex-time. On a general basis, to enhance the creativity of employees they must be instilled with the sense that "imitating things done by others is shameful". Further, enhancing the creativity of a company requires adopting the Total Corporate identity(TCI) strategy which involves renewing various aspects concerning the organization, personnel, business methods and information system of a corporation through a reassessment of its identity, culture and domain of activities.