International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Letter Articles
Effects of Social Norms on Japanese Consumers' Ethnocentric Tendencies
Kyung-Tae Lee
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2016 Volume 19 Issue 1 Pages 53-66

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[in Japanese]
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© 2016 Japan Society of Marketing and Distribution
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