In character research, research on appearance and research focusing only on male characters have been conducted. However, research focusing on ttractiveness other than appearance and research focusing only on female characters have not been conducted much. In this research, we focus on the difference between the incentive attractiveness of a character and the continuous attractiveness of characters, and analyze the attractiveness of a female character. First, we investigated how attractive female characters are by questionnaire. Chi-square test and factor analysis were performed using the results of this questionnaire. Chi-square test revealed there was significant difference between incentive attractiveness and continuous attractiveness. In addition, factor analysis was performed to find out which combination of factors was attractive. Incentive attractiveness was an element that impressed the character, and continuous attractiveness was an element that could be added later to the character settings. As a future task, it is necessary to investigate whether similar results will be obtained with other mobile games.