This study investigated the characteristics and factors associated with help-seeking intention from online and face-to-face counseling. An online survey was conducted with college students (N=500). The results indicated the following. (1) Students that had used counseling in the past and were aware of counseling services had higher help-seeking intention scores. (2) Male students’ attitudes toward help-seeking, positive expectations of receiving help, and the seriousness of the distress were positively associated with help-seeking intention from face-to-face and online counseling. Moreover, the Self-Stigma Scale score of men was positively related to help-seeking intention from online counseling. (3) Female students’ prior counseling experience and attitudes toward help-seeking were positively associated with help-seeking intention from face-to-face and online counseling. Furthermore, women’s Self-Stigma Scale score indicated positive expectations of receiving help, which had positive effects on help-seeking intention from face-to-face counseling. The K6 score and coronavirus anxiety was positively associated with help-seeking intention.