This research aims to examine whether introducing a nation-wide system of certification and training program on experiential education contributes to enhancing social well-being in rural agricultural areas. Focusing on a nonprofit organization managing the nation-wide training system, namely the Council for Outdoor and Nature Experiences (CONE), the study conducted a questionnaire survey on the outdoor and nature experiences among 600 randomly selected people who attended one of the training courses offered by CONE, which was compared with the response of 250 random samples from regular agricultural households. As a result, for many of the participants, such experiential education enables them a better understanding of and increases the level of affinity with the place where each resides, which then proved that such experiential education contributes to promoting the social well-being of rural agricultural communities. An especially remarkable result was observed in those working in primary industries, such as agriculture and forest production.Therefore, the study points out that the implementation of the nation-wide system or establishment of a local-level certification and training system on experiential education has great possibilities in enhancing social well-being among rural agricultural communities.