Automotive industry is devoting a vast amount of R&D resources to addressing environmental issues, such as global and conservation. Consequently, automotive materials and parts are required to "Green". Powder metallurgy (PM) has the advantage of potentially being environmentally friendly by being able to tackling the above issues. Therefore, future expansion in PM usage for automotive applications is expected. In this paper, key issues for expansion of PM usage are discussed. These issues include: 1) designers misperception of PM's advantages, 2) increase in technical difficulty. In addition, the following recommendations are provided: a) expanding cooperation between supplies and OEMs, b) strengthening problem solving capabilities, and c) educating system design engineers.