Abstract Mini-München is a city-planning simulation game for children. The concept originated in Germany, and several researchers have studied Mini-München in the last few years. An interactive consumer education program entitled Kids Town has also been organized in recent years to demonstrate that the game adopts an effective approach to the practice of sustainable consumption. This study intends to develop a town concept that raises awareness about the United Nations’ global sustainable development goals (SDGs) and thus also represents a guideline for consumer education for future citizens. This section will clarify the SDG-related initiatives of FEZitty, a regular town- planning initiative organized for children. A survey was conducted for the study through interviews with the organizers along with visits to FEZitty events. The results of the analysis performed for the study revealed the following: (1) 13 of the 17 goals of FEZitty were confirmed to be related to the SDGs. (2) Existing resources were effectively used to make participants experience sustainable consumption through means such as aquaponics and poultry farming. (3) Additional intentional measures that include facilities will be needed in the future to implement the Kids Town programs incorporating the SDGs.