The purpose of this research is to clarify the relation between HEIB and its ”labelling”. In this paper, we tried to analyze the answers to the questionaire which we sent out to all the members of Japan Association for HEIB and Consumer Affairs Professionals in Business on their relation to labelmaking and HEIB members. The results are as follows: The number of respondents: 103, percentage of recovery 26.0% 1. The type of business to which respondents belong: food 34 %, chemicals 15.5%, electrical good 13.6%. These three form 63.1% of all. 2. The sections of companies to which respondents belong: Those in charge of consumers affairs 27.2%, those in charge of merchandise development, planning 24.3%, those in charge of sales planning, sales 17.5%. 3. The sections of merchandise development and planning is most strongly involved in label-content decisions. 4. How are respondents involved in labelling? 44.7% of 103 are engaged in the planning and making of label. 27.2% only check, 24.3% have nothing to do with labeling, and 3.9% did not answer.