The purpose of this study was to clarify the effect of facial massage actively performed by the elderly on the activity of the prefrontal cortex. Seven communitydwelling older women (85.0±4.3 years) participated in this study. Near InfraRed Hemoencephalography (nIR HEG) was used to measure blood oxygenation levels (HEG rate) of the prefrontal cortex region. We investigated the difference between the facial massage actively performed by oneselves and passively performed by others on the activity of the prefrontal cortex. As a result, the HEG rate tended to increase gradually during facial massage. The change in HEG rate was greater during active massage (1.70 ± 1.25%) than during passive massage (0.30 ± 0.36%) (p <0.01). These results suggest that the beauty treatment at face performed independently has a greater impact on prefrontal cortex activity.