We examined the image of Mosso rice (boiled rice molded with a Mosso mold in traditional Japanese style) by showing it to Japanese and Korean women students. Five different shapes of Mosso rice were used and presented on lacquered plates in 2 different colors (black and vermilion). The image was examined by using 30 pairs of antonymous adjectives by the SD method. A factor analysis of the result was performed by using SPSS software. The significant factors extracted from the pairs of antonymous adjectives were assessed. In the case of the Japanese, they were "emotional" and "gorgeous", and of the Koreans, "favorite" and "conspicuous". The appreciation of the image of Mosso rice by the Japanese panel was the sense of season and celebration that was originally displayed by Mosso rice, while the Korean panel appreciated it simply through the image of shape and favor. This result suggested the appreciation of the shape of food and the color of the plate were influenced by the food culture of the country.