Today enterprises which begin to participate in agriculture are increasing in number. In agricultural communities which permit their participation, there are mixtures of hopes and concerns about their roles. Enterprises need to establish both economical success and collaborative partnership with host communities for their sustainable management. In this paper we first tried to extract factors which are important for their sustainable participation from reviews of existing studies and then analyzed the actual case of participation with insight to these factors. It became clear that the successful enterprise is not only making full use of their own existing resources but also exploring, enhancing and using regional resource through establishment of a good partnership with the host community.